Social Shopping. It's exploding. And it is evolving quickly.
Last year if you'd asked me about social shopping I might have pointed you to Amazon and told you that the product reviews from actual buyers were types of social shopping. Six months ago I might have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. Fourteen days ago I might have told you about the new Facebook integration into websites like Levi's "Friend Store" and how you will see what your pals like. And today. Well today I'd tell you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE by the end with this post, but first let me explain what this is.
A few months back I wrote a post about a brand new business prepared to take off. What I described there was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to operate a vehicle people into their stores. DCSE's go the next step and offer discounts to operate a vehicle you into these stores. Many of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, individuals are flocking to them because the deals tend to be tremendous, averaging in the neighborhood of 50% off of very desirable products and meals. Groupon is the best choice at the moment, but once you learn anyone who uses Groupon, odds are they're also using more than one of the others I mentioned. Note: part with this depends where you live. If you are in LA or New York, you will see it in action. If you live in Boise, this hasn't quite gotten to you yet. However the model is working and odds are you might find this soon in your town https://lindenbluete.de/.
Let me tell you how I understand it's working.
The other day Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for just $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I might have said 200. Maybe 300. The solution: 1,332.
Yes! So that's why I will tell you, that is exploding. I don't know the afternoon spa business. But my guess is this place just booked more business in 1 day than in the past few months combined. (based on the $79 fee, the little business just grossed over $105,000 in one day.)
Now, this is a good news / bad news situation. Or maybe more like a be careful everything you wish for situation. If you are only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How will you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the place was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
When it were me and I was who owns Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid more than the average customer. Don't ignore your regular patrons, but they already love you. These new customers are exactly that, new. And you realize the word, you merely get one chance to create a first impression. Those 1,300+ folks have the energy to change your business. Think long term. This will probably be one of the most expensive advertising campaigns you've ever done, but additionally the most targeted. A genuine game changer.
But my guess is they are not prepared to deal with this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I believe I'll ask them. When they respond, I'll enable you to know.
Getting back again to the central point with this post. Social shopping is exploding. This is actually the next big thing. It's not just one piece of technology. It's an instant progression in social media merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you're a store owner and your product is good, the opportunity is amazing. The best in history. It's targeted, it's relatively simple, and the cost is just about the best investment you are able to ever make (some of these specific things are free). Get your head around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, inform them to email me, I'll point them in the proper direction.
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